For those that have used the Google Keywords Tool for organic keyword analysis, it is time to find another more accurate tool. It seems that Google is only generating “Commercial” data through the tool and no longer giving us the full scope of keywords in its index. This could be an attempt on Google’s part to hold back data so that we do not get “too good” at finding those niche keywords or it could be an attempt to get users to try out Google Adwords as a preferred way to boost your business (rather than getting top targeted results organically).
How does this effect keyword analysis?
Lets say for the sake of this test that we have a client that is trying to promote his new book on “Soccer Tricks”. Although he may be using this keyword commercially, Google has decided that this word is non-commercial so therefore will not even recommend it in the keyword tool.
What keyword tool should I use?
There are other keyword tool that still cater to organic keyword trends:
Free Keyword Tools:
- SEO Books Basic Keyword Tool: There is a free Wordtracker tool here after signup
Paid Keyword Tools
- Wordstream: Now the better tool on the market. I use the SEO for firefox plugin that analyses the content of my page. Wordstream is a hard to navigate site with far to much lead in advertising and believe me when I say IT IS NOT FREE. Prices range from $49-$399 per month.
- Trillian: Not free but it has a very large database of keywords
- Wordtacker: Although not free this tool offers a great list of suggestions. Does not do well on SA results though.
Try using Google Instant / Auto-complete as a tool
Google’s auto-complete feature in search can give some very good suggestions so match those suggestions to one of the tools mentioned above to get some trendy keywords.
Use more than one keyword tool to get a good analysis of the keywords. If you have the money then I recommend using Rank Trackers ($99) built in suggestion tool that uses multiple sources to determine what keywords to suggest (Including Wordtracker).
Secondly, if you write articles naturally then there is a good chance that the keywords that you are using in the article already contain some trendy topics. Nothing beats solid content!