Google announced Woza Online recently and Luke McKend (CEO of Google South Africa) appeared on the popular 702 Talk Radio to explain this new Google service in South Africa that allows anyone, with or without any IT skills or web design knowledge to create a business website in minutes. Woza uses Google’s Business Sitebuilder which has been around for some time to help company owners to create a website and promote their products and services online.
How Does Woza Online Work?
As I mentioned, the process is simple, go to http://www.wozaonline.co.za and follow the very easy instructions. Woza makes the process very user friendly, that even a 8 year old would be able to make a website to sell their Barbie collection. You will first need to sign up for a Google Account, if you have a Gmail account then simply use those details to log in to Woza (You also get to choose a descriptive Woza URL eg whatis.wozaonline.co.za). You will then need to fill in some simple details about your company. There are limits to the amount of characters you can use, I do suggest that you fill the boxes with as much descriptive content explaining your company as possible.
At the bottom of the page you will be asked if you want to add your details to Google Places. If you do not already have a Google Places page then I highly suggest that you check this box. Google Places can greatly increase the chances of being found in Google for local based searches.
After reading the Term & Conditions (take note: these pages are only available to businesses and it is required that you promote your products and services) you will be taken through to the dashboard where you choose a template/design, add additional products and services and add content to your website.
Once you are happy with your content and products then you will be able to put your new site live. Be sure that all your links work and that you have added some nice quality content. In a few weeks you will then receive a notification from Woza for a free co.za domain (FREE custom .co.za domain name for the first 10 000 participants for one year). If you need help SEOing your Woza website then take a look at my Woza page I created just for this topic: http://whatis.wozaonline.co.za