I must admit, I did only enter in to these awards when someone nominated me and I received an email from SA blog awards that I had been nominated. It only came 5 days before the closing date for nominations so I did not have much time to advertise my nomination so this post is not complaining about the fact that I did not make it to the top 10 (maybe next year) but more about the fact that the categories seem to contain blogs that have nothing to do with their category.
How do SA blog Awards nominate ?
To be nominated one needs to just add a URL and a category telling SA blog awards about your site. This can be done by the owner of the site or any person that feels the blog is worth nominating. The more nominations sent in of any source for any particular blog result in that blog making it to the “Voting” phase.
Why does this nomination process not work?
As fas as I know, no other ranking factors are taken into consideration apart from the amount of nominations you get so it seems that the blogs that nominate themselves and request their friends and networks to vote for them in the short time period become the top contenders. This to me is not enough criteria to class a blog as “best in SA” …. best according to who? the amount of friends the owner of the blog has? The bloggers reaction time?
Why not take Alexa ranking, social media presence and other figures into account? There was an article last year with the same issues at hand so it seems not much has changed since then. You can read the “SA Blog Awards 2009 are Meaningless” article where the author explains in detail the flaws in the nomination process.
What is wrong with SA blog awards categories?
I have taken a look at the finalists in the “The Ogilvy Best Media and Marketing Blog” section to find that only a handful of Media and Marketing Blogs (SEO Blogs) actually made it to the voting phase. Many of the blogs listed are not even media or marketing blogs. Some of the blogs are random, talk about everything blogs but only a few like IntegralWebSolutions (fantastic marketing blog, I will be voting for them), Memeburn, Expanda Blog , Fundamental Displays , 10and5 and maybe Urban Ninja actually belong in the category. Some even admitted that they were in the wrong category like TheGiven but hey, what can they do.
Now I only looked at one section so it may be that SA blog awards are just having a hard time categorising some of the “I post on everything” blogs. Maybe they should come up with an uncategorised section to dump all those blogs but if you are going to give away an award for a blog in a category then they should be sure that the finalists are indeed about that category.
I also do understand that a lot of volunteers work on the SA blog awards but if these awards are going to hold any credibility then a little more thought needs to go into the nomination process. The judges need to take a little more time and go through the pages and agree if a blog belongs in the category it is nominated for.